The public of today is not the same as ten years ago; their needs have changed and, as a result, the way to approach them has also changed. These are the reasons that lead Com2Be to provide a strategic advice for the implementation of 360º communication campaigns that opens an effective dialogue with all your stakeholders or groups of interest:
- Functions of press office: Media Relations.
- Internal communication and leadership.
- Brand Positioning: Positioning, visibility and brand image.
- Corporate communication (on and off line).
- Digital communication: community manager.
- Transmedia and Storytelling: Looking for an effective engagement with the public.